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Gallery of Work •
Len Brown for Mayor
Client:
Len Brown for Mayor Super City Campaign
Brief:
Provide appropriate collateral and placements into the best ethnic community media to publicise Len Brown's campaign for election to Mayor of the new Auckland Super City
Challenge:
Concepts / Tools:
- Concentrated time frame
- Translations
- Attention to statutory regulations (spend, timing, etc)
Outcome:
Through the extensive Eminz network and key media companies, Len Brown raised his profile within these communities, and through strong use of community engagement secured appointment to the mayoralty of the newly created Auckland Super City. Many commentators remarked that paying attention to these commnuities created one of the biggest points of difference in the campaigns of the mayoral candidates, and Len Brown's results were a reflection of the respect and regard he held for these communities, and they in turn held him in.
Examples of work:
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