Co-ordinate with Client's Agency to prepare 6 month media schedules and collateral into Ethnic communities to raise awareness of New Zealand's Bio-Security and Border Protection issues.

• Wide target audience
• Chinese
• Japanese
• Korean
• Hindi
• Punjabi
• Samoan
• Tongan
• Disparate Media Chanels
• Print
• Radio
• Online
• Disparate Cultural sensitivities and values

• Targeted Print Media
• Language Translations
• Community Forum Panels for testing concepts
• Ethnic design services
• Print, Radio, and Online media

• Design of different print collateral for different communities (feedback from community anels)
• Different media channels for differnet communities
• Translation of print, radio, and web into:
  • Mandarin
  • Cantonese
  • Hindi
  • Punjabi
  • Korean
  • Japanese
  • Samoan
  • Tongan
• Greatest exposure due to careful selection of distribution channel
• Preferential booking rates due to collective bookings
  

 

 

 

Print:

 

 

Radio:

Mandarin	Samoan