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Ministry of Agriculture and Forestry - Biosecurity


Client:
Ministry of Agriculture and Forestry
 
Brief:
Co-ordinate with Client's Agency to prepare 6 month media schedules and collateral into Ethnic communities to raise awareness of New Zealand's Bio-Security and Border Protection issues.
Challenge:
  • Wide target audience
  • Chinese
  • Japanese
  • Korean
  • Hindi
  • Punjabi
  • Samoan
  • Tongan
  • Disparate Media Chanels
  • Print
  • Radio
  • Online
  • Disparate Cultural sensitivities and values
Resources:
  • Targeted Print Media
  • Language Translations
  • Community Forum Panels for testing concepts
  • Ethnic design services
  • Print, Radio, and Online media
Outcome:
  • Design of different print collateral for different communities (feedback from community anels)
  • Different media channels for differnet communities
  • Translation of print, radio, and web into:
    • Mandarin
    • Cantonese
    • Hindi
    • Punjabi
    • Korean
    • Japanese
    • Samoan
    • Tongan
  • Greatest exposure due to careful selection of distribution channel
  • Preferential booking rates due to collective bookings
 
Examples of work:
Online (Linked to biosecurity web site):

 
 
Print:
 
 
Radio:
 Mandarin  Samoan
   
 
 
 
 

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