Create a Pacific "Village "at the Pasifika Festival to promote an active lifestyle, to encourage Pacific Peoples to engage in sport, and to promote the "Push Play" message into the Pacific Island communities.

 

Create an atmosphere of encouragement to promote active lifestyles and participation in sports within the Pacific Island Communities

 

• Overall event management
  
• Design of site at the Pasifika Festival
• Organisiation of Pacific personalities from the sports codes to encourage and foster participation
• Site visits by community leaders
  
• Arrange interactive demonstrations of sports
• Collect registrations of interest for forward through to the sport codes involved
• Distribute "Push Play" merchandise to promote participation in sports
• Organisation of a site staff of 60+ people from the Pacific Island communities to facilitate the involvement of Pacific Islanders with peoples from their own culture.

 

• Village concept was well received by all site vistors
• Visitor participation was over 80%
• Visitor registration was forwarded to Regional Sporting organisations
• "Push Play" message was well promoted to the target audience
• SPARC was satisfied with project outcome
  

 

 

 

 

 

 

Excerpts from the testimonial from  SPARC

General Comments:
The site was very successful and the event met our objectives, particularly:

• great interaction with the crowd and the site had a very active and encouraging feeling.
• staff were very energetic, encouraging and compelling.

• Good numbers through the lanes although weather thwarted activity in the afternoon, unfortunately the busiest time.
• Good spread of ethnicity and ages.
• The use of laptops and the specific tent set aside for registrations were an efficient/practical idea for data entry.
  

Things Done Well:

• Auckland City Council commented on the interactivity and ‘action orientated’ factors of the site.  They commented that they felt it was the best site in terms of interactivity that Push Play have had  to date at Pasifika.
• Site visibility from across the lake and on approach was excellent with the flags erected on the wooden poles.
• Brand visibility with Push Play T-shirts and merchandise was excellent.
• Staff and the MC were very enthusiastic  and good at drawing people into the site.
• Site ‘dressing’ was impressive.