Client:
Queen's Court Property Development  

 

Brief:
Create print, radio, television, and online campaign for the Chinese, Korean, and Indian communities.

 

Challenge:
One of the overriding issues was speed - with the existing mainstream collateral having to be adapted and translated into Traditional Chinese, Korean, and Punjabi in a very short timeframe.

 

• TV campaign for the Chinese community
• Extensive online and press campaign for the Chinese, Indian, and Korean Communities
• Translation into 3 languages (Traditional Chinese, Punjabi, and Korean) with consistency of message.
• Typesetting services were required for the Asian languages as the particular fonts were not available within the normal mainstream services.

 

A concentrated ad campaign was place into Chinese, Indian, and Korean newspapers. This was accompanied by an on-line campaign for all three communities on their respective premiere web sites, and the Chinese community was further targeted with a TV campaign across both Mandarin and Cantonese TV Stations. The original campaign was extended due to the success of the initial plan.

 

       

 

 

TVC (Mandarin and then Cantonese)