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Telecom Talk 4 Less
Client:
Telecom Talk 4 Less Campaign
Brief:
Propose recommendations on how to increase sales within the Pacific Island market and to suggest potential media strategies to achieve the campaign objectives moving forward
Challenge:
- To increase sales of the Talk4Less calling card within the Pacific Island market
- To highlight and capitalise on the competitive rates that Talk4Less currently offer
- To capture long term market share within this community
- To engender awareness, loyalty and support from the Pacific Island community
Concepts / Tools:
- To increase sales for the Talk4Less card the following calendar events were proposed to to effectively target communities
- Sapate Sepitema (September Sunday) - Tongan community
- White Sunday - Samoan community
- Translations
- Print and Radio
Outcome:
Sales of Talk 4 Less cards increased significanlty within the Samoan and Tongan communities.
Examples of work:
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Samoan Radio Ad
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Tongan Radio Ad
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