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Telecom Talk 4 Less


Client:
Telecom Talk 4 Less Campaign
 
Brief:
Propose recommendations on how to increase sales within the Pacific Island market and to suggest potential media strategies to achieve the campaign objectives moving forward
 
Challenge:
  • To increase sales of the Talk4Less calling card within the Pacific Island market
  • To highlight and capitalise on the competitive rates that Talk4Less currently offer
  • To capture long term market share within this community
  • To engender awareness, loyalty and support from the Pacific Island community 
 
Concepts / Tools:
  • To increase sales for the Talk4Less card the following calendar events were proposed to to effectively target communities
  • Sapate Sepitema (September Sunday) - Tongan community
  • White Sunday - Samoan community
  • Translations
  • Print and Radio
Outcome:
Sales of Talk 4 Less cards increased significanlty within the Samoan and Tongan communities.
 
Examples of work:
 

Samoan Radio Ad

Tongan Radio Ad

 
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